Unhappy Hour

10.31pm: You’re out of alcohol at a house party.

Given the alcohol restrictions in Singapore, many Singaporeans face the familiar frustration of not being able to purchase alcohol past 10.30pm. Prime Liquor offers an easy solution — booze at your doorstep in 45 minutes, till 2am.

Unhappy Hour is a digital campaign that implements geo-location and time-sensitive targeting to acquire the right audience. By targeting locations near convenience stores in Singapore, this campaign aims to deliver the single most essential ingredient to a party — happiness.