Action for AIDS Singapore: CGTA

HIV is often associated with stigma, promiscuity, and the extreme cases. 

But much less often with ourselves, even when we may be at high risk.

We bring the risk of HIV into the high-risk groups’ frame of mind. 

To communicate the risks in their language. 

To bridge this gap with the acronyms that they know best.

Using acronyms that the community is familiar with to generate attention and drive awareness on HIV testing.

If you are well-versed in it…

Come Get Tested Anonymously.

Banners targeting individuals aged 18 years old and above, engaging in casual sex, including serial monogamy.

If you know FWB, NSA and ONS, you should learn CGTA too. 

Come Get Tested Anonymously.

Banners targeting men who have sex with men.

If you know BTM, TOP and 1 OR 0, you should learn CGTA too.

Come Get Tested Anonymously.

Banners targeting heterosexual men who procure commercial sex.

If you know COF, CIM and COB, you should learn CGTA too.

Come Get Tested Anonymously.

Banners targeting sex workers.

If you know HJ, CBJ and BJ, you should learn CGTA too.

Come Get Tested Anonymously.

Banners created to educate the audience on CGTA — highlighting specifically what anonymous truly means.

The Return of SgWolfs.com

Calling for anonymous testing right where our target audience visits.

Owning the most infamous sex site of Singapore and turning it into a platform to drive anonymous testing.