AUDI
When Audi wanted a new way to express Living Progress and position itself as the catalyst for the growing number of progressive individuals in Singapore, here’s what we came up with.
Living Progress.
It’s an invitation to see the present not as it is.
But for what it could be.
It begins by questioning — What If?
Our social strategy is to craft content that activates this progressive attitude among our audience on three fronts: Product, People and Partners.
Product
Showcase results of Audi’s Living Progress to inspire optimism and belief in a better tomorrow.
People
Sharing the experience of progress with the intention of sparking new ideas in others.
Partners
Celebrating how we go further together.
